论文部分内容阅读
文章主要是围绕当代设计领域中设计师对于平面设计的生存现状进行阐述和分析,分析的核心将围绕印刷制品在平面设计“旧媒体”的形式下是否还具有存在的价值。文章将从设计史的角度作为出发点对问题进行剖析,首先是将现目前社会对平面设计的概念逐渐延伸到视觉传达设计这一概念的历程作为线索,通过对印刷品主要的形式进行讨论,在“旧媒体”同“新媒体”的衔接中,寻找两者在信息传达方面所展现的优势和价值。
The article mainly elaborates and analyzes the designers’ living status of graphic design in the field of contemporary design. The core of the analysis will focus on the existence value of printed products in the form of graphic design “old media ”. The article will analyze the problem from the perspective of the history of design as a starting point. The first step is to take the current social concept of graphic design gradually extended to the concept of visual communication design as a clue. Through the discussion of the main forms of printed matter, In the connection between “old media” and “new media”, we should find out the advantages and values both of them show in the communication of information.