现代商用卡车的设计研发从单纯注重内部结构性能发展到对外观造型、色彩的大力开发,市场竞争国际化,使得产品色彩成为提升其竞争力的有效因素,针对现在中国市场商用卡车色彩设计的情况,结合色彩理论、人文环境、企业品牌文化等方面,对商用卡车的色彩设计进行分析探讨。 Modern commercial truck design and development from a simple focus on the development of the internal structure of the performance to the appearance, color development, market competition and internationalization, making the product color to enhance its competitiveness as an effective factor for the current market in China, the color design of the truck , Combined with color theory, cultural environment, corporate brand culture and other aspects of the commercial truck color design analysis.