随着社会和经济的发展,旅游业已成为世界经济中发展势头最强劲和规模最大的产业之一。周口淮阳作为我国著名的旅游圣地,当地旅游纪念品的研发存在产品种类单一、地方特色不突出、创新意识不强、设计制作不精良等问题,未满足当地社会经济文化发展的需要。本文在分析周口淮阳旅游纪念品发展现状的基础上,探讨了周口淮阳旅游纪念品的发展策略,以期为周口淮阳旅游业的发展提供新思路。 With the social and economic development, tourism has become one of the strongest and largest industries in the world economy. Zhoukou Huaiyang is a famous tourist spot in our country. There are many problems in the research and development of local tourist souvenirs, such as single product variety, poor local features, weak innovation consciousness, poor design and so on, which do not meet the needs of local social, economic and cultural development. Based on the analysis of the development status of Huaiyang tourism souvenir in Zhoukou, this paper discusses the development strategy of Hukou tourism souvenir in Zhoukou so as to provide new ideas for the development of Huaiyang tourism in Zhoukou.