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旅游景区步行街是指在具有较高知名度的旅游区内通过集中表现景区的主题、文化、历史背景,同时具有多重功能的旅游产品和人造旅游景观,它能够满足市民和旅游者观光游览、休闲消遣、娱乐购物等需要。本文探讨了景区步行街建设的功能定位和布局,最后提出了景区步行街要弘扬文化,突出特色;景区步行街要合理规划,统一科学管理;景区步行街的营销方式需要多样化等具有针对性的建议。
Tourist area pedestrian street refers to the theme area, cultural and historic background of tourism area with high visibility, and tourism products and artificial tourism landscape with multiple functions at the same time. It can meet the needs of citizens and tourists for sightseeing, leisure and recreation , Entertainment shopping needs. This paper discusses the function of the scenic pedestrian street construction and layout, and finally proposed scenic pedestrian street to carry forward the culture, highlighting the characteristics; scenic pedestrian street planning, unified scientific management; scenic pedestrian street marketing needs diversification and other targeted recommendations.