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善琏湖笔作为湖州的地域品牌,历史悠久,素来就有“毛颖之技甲天下”的美名,具有很高的旅游开发价值。而湖州地区的经济较为薄弱,对善琏湖笔扶持力度不大,致使湖笔逐步面临着衰退局面。文章对善琏湖笔的传承与开发现状进行研究,在继承传统的基础上,提出湖笔旅游开发的对策,实现民间手工艺与旅游的结合,起到双赢模式。
As a regional brand of Huzhou, Shanzhu Lake Pen has a long history and has always had the reputation of “Mao Yingzhi’s art world” and its high tourism development value. However, the economy in Huzhou is relatively weak and the support for Shanyuan Lake is not great, resulting in the gradual decline of Lake Pen. Based on inheriting the tradition, this article puts forward the countermeasures of the development of the lake pen tourism and realizes the combination of the folk handicrafts and tourism and plays a win-win mode.