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使用SAS强大的数据挖掘和文本分析解决方案,,我们可在分秒间给超过1亿名客户进行准确评分,锁定我们在营销和服务上仍需努力的目标客户。惠普携手SAS将25亿次客户互动转化为客户亲密度惠普作为一家全球性的信息技术公司,每年进行约25亿次客户互动。客户通话、网站访问、电子邮件等各种形式的互动产生了大量的服务票证、投诉和建议,累积了带有3.6亿条客户记录的900TB的数据仓库,并以每月百万级的速度增长。现在,惠普正在将客户数据有效利用,借助大数据的力量重塑客户关系和改善业务运营。海量客户数据为更深入地了解数以百万计的客户和获取显著竞争优势创造了空前的机会。而惠普面临的挑战在于:如何通过这些数据科学管理客户关系以及怎样将其转化为战略优势。
With SAS’s powerful data mining and text analytics solutions, we accurately rate more than 100 million customers in seconds, locking in our target audience for marketing and service efforts. Hewlett-Packard to Collaborate with SAS to Convert 2.5 Billion Customer Interactions to Customer Intimacy Hewlett-Packard, a global information technology company, conducts about 2.5 billion customer interactions annually. Various forms of interaction, such as customer calls, website visits, e-mail, generate a large number of service tickets, complaints and suggestions, accumulating 900 terabytes of data warehouses with 360 million customer records and growing at a rate of one million per month . Hewlett-Packard is now making effective use of customer data, reshaping customer relationships and improving business operations with the power of big data. Massive customer data creates unprecedented opportunities for deeper understanding of millions of customers and significant competitive advantages. The challenge for HP is how to scientifically manage customer relationships and how to turn it into a strategic advantage through these data sciences.