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频道专业化是电视改革的大势所趋。目前我国的大部分专业频道普遍存在“专而不强”或“强而不专”的现象。浙江电视台教育科技频道以其专业的定位、大众化的表现方式及独到的经营策略,异军突起,既专且强,获得成功,其在专业频道建设中的做法能给其它专业频道的工作者带来有益的启示。因国际传媒界把“专业频道”称为“主题频道”(theme),境外的中文媒体也多用“主题频道”这一说法,为了与国际通用法一致,本文采用“主题频道”一说,实际上“主题频道”就是“专业频道”。
Channel specialization is the trend of TV reform. At present, most professional channels in our country generally have the phenomenon of “specialized rather than strong” or “strong but not specialized”. Zhejiang TV Education and Technology Channel with its professional positioning, popular performance and unique business strategy, a sudden emergence, both strong and specialized, to be successful, its practice in the construction of professional channels to other professional channel workers can bring benefits Inspiration. Since the international media call “professional channel” the “theme channel,” the overseas Chinese media also use the term “thematic channel.” In line with the international common law, the article uses the theme channel to talk about the actual On the “theme channel” is “professional channel.”