TfakaboutlnternationalAirTransport-ation(PartTwo)航空联盟与航空运输新格局传统的市场竞争思维可以用“你死我活”的理念来概括。美国哈佛大学的波特教授曾将企业的传统战略概括为：成本领先战略、别具一格战略和集中一点战略。这三种战略的共同特点是将企业应变的重点放在 TfakaboutlnternationalAirTransport-ation (PartTwo) A New Alliance for Air Transport and Air Transport Traditional competitive thinking in the marketplace can be summed up in the notion of “you're mortal”. Professor Porter from Harvard University in the United States once summarized the traditional strategy of an enterprise as a cost-leading strategy, a unique strategy and a concentrated strategy. The common feature of these three strategies is the emphasis on business resilience