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随着经济全球化的迅猛发展,通过英语新闻输出中国文化、发挥外交功能已成为新闻媒体面临的一项艰巨使命。由于中西方文化存在巨大差异,我国英语新闻对外传播面临的挑战十分严峻。因此,我国英语媒体要积极研究中西方受众的文化、心理差异,调整对外传播策略,提高对外传播效果,推动我国对外传播事业的健康发展。
With the rapid development of economic globalization, exporting Chinese culture through English news and exerting diplomatic functions has become a daunting task for the news media. Due to the huge differences between Chinese and Western cultures, the challenges facing China’s foreign language news communication are very serious. Therefore, our English-language media should actively study the cultural and psychological differences between the Chinese and Western audiences, adjust their strategies for overseas communications, enhance the effect of external communications and promote the sound development of China’s overseas communications.