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“一带一路”战略的构想是以中国古代丝绸之路为背景,丝绸之路中“南方丝绸之路”又是中国西南部通往域外的一条重要民间古道,云南作为这条古道中的组成部分,如今要重启这段通商古道,将会给云南旅游企业带来大量的商机,同时也给云南旅游企业带来与国际旅游企业合作和竞争的机会,云南旅游企业如何利用自身得天独厚的资源优势,更好的完善自身以及巩固企业形象,利用好“一带一路”战略发展的机遇,在国际合作中发挥作用,应对即将到来的挑战,这是一个值得深思的研究课题,文中旅游企业主要指代云南省旅行社,以旅行社今后的合作发展为导向,发现问题,分析提出指导性的建议。
The concept of “One Belt and One Road” strategy is based on the ancient Silk Road in China. In the Silk Road, the “Silk Road in the South” is another important folk road to the outside of the southwest of China. Yunnan Province, as the ancient thoroughfare, Now part of the business to restart this trail, will give Yunnan tourism enterprises a lot of business opportunities, but also to bring tourism enterprises in Yunnan cooperation and competition with international tourism opportunities, tourism enterprises in Yunnan how to use their own unique It is a worthwhile subject for further study, which is to optimize the resource advantage, better perfect itself and consolidate the corporate image, make good use of the opportunities of the strategic development of the “Belt and the Road”, play an important role in international cooperation and meet the upcoming challenges. Tourism enterprises mainly refer to travel agencies in Yunnan Province, with the future development of travel agencies as the guide, identify problems, analyze and make recommendations.