A non-polar organic dye, E, E-l, 4-bis[4'-(N,N-dibutylamino)styryl]-2,5-dimethoxybenzene (DBASDMB), has been synthesized and characterized, and its structure has been determined. Pumped with a 200fs pulse this dye showed the up-conversion laser properties. The influences of various organic solvents and different pumping wavelength on the laser properties have been demonstrated.