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广告目标通过更贴近年轻群体生活方式的互动体验,创造冰淇淋品牌可爱多与消费者更深层的联结和沟通。策略亮点线上设置移动端数字情书,轻松DIY专属的表白心意,增加消费者互动体验;线下推出全国首款冰淇淋自动贩卖机巡游,深化可爱多“表白神器”的功能属性。同时,邀请人气青春偶像张艺兴和SNH48赵嘉敏为活动造势,引燃社交话题。线上线下相结合,实现品牌与消费者深层沟通。将爱的转瞬甜美与冰淇淋巧妙联结,赋予可爱多“表白神器”的全新属性,让更多年轻人
Advertising Objectives To create a deeper connection and communication between brands of ice cream and consumers through closer interaction with young people’s lifestyle. Strategy Highlights Set mobile digital lover online, easy DIY exclusive confession, increase consumer interaction experience; offline launch of the country’s first ice cream vending machine parade, deepening the lovely and more “confession artifact ” function attributes. In the meantime, popular young idols like Zhang Yi Xing and SNJ48 Zhao Jiamin were invited to create a campaign to ignite social issues. Combination of online and offline, to achieve deep brand and consumer communication. Instant love sweet and ice cream cleverly linked to give more lovely “Confessions artifact ” new properties, so that more young people