本文针对国企生产经营和自我发展、自我完善道路上出现的新情况、新问题开展了分析,指出了其需要不断改进体制和生产运营机制,以适应日益复杂的市场竞争、未能注意自身企业品牌的打造等不足的基础上,总结提出了一定的优化国有企业改革的有效措施。 This article analyzes the new situation and new problems appearing in the course of production and management, self-development and self-improvement of state-owned enterprises. It points out that it needs to continuously improve the system and production and operation mechanism to adapt to the increasingly complicated market competition, fail to pay attention to its own brand Based on the lack of building, summed up a number of effective measures to optimize the reform of state-owned enterprises.