学术书的销售就是要对准专门的读者群,并用特别的销售方法送到读者手中。一般而言,因受有限的预算制约,要求在管理上特别细心和有新意。 成功销售学术书,须要在计划、立项、测试方面作出很大努力,应用学到的东西,然后修改和重订计划。学术书出版社很少体会到畅销书炒作的兴奋,安排没有指望的大笔利润也不是经常的课题,但是,一 Sales of scholarly books are targeted to a specific audience of readers and delivered to readers with special sales methods. In general, due to limited budgetary constraints, management is required to be particularly careful and innovative. Successful sales of academic books, the need for planning, project, test a lot of effort to apply the learned things, and then modify and re-plan. Academic book publishers seldom appreciate the excitement of best-selling book speculation, and the big profits they can not expect to make are not always a topic, but one