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在学院派与实战派纷争日益严重的今日中国,出现像蓝海战略和长尾理论这样的个性化小尾巴,这样的新商业归纳,应该是管理与营销界的一大幸事。
In today’s China where the disputes between the academics and the actual factions are getting more and more serious, tailored tailies such as the Blue Ocean Strategy and the Long Tail Theory emerge. Such a new commercial induction should be the great blessing of the management and marketing community.