论文部分内容阅读
会展在我国发展相对较晚,虽然只有20多年历程,但是却一直保持着较高的速度,并且凭借会展业本身巨大的带动作用在我国经济舞台上扮演着越来越重要的角色。而会展旅游则以它极大地经济拉动力等独特的多重优势成为新形势下的人们关注的焦点。我国会展旅游的发展是会展业与旅游业相结合的一种新的旅游发展模式。义乌这个年轻的会展城市,虽然会展旅游发展起步晚、展会规模还有待提高,展会知名度不高,但由于凭借自身优越的经济环境,良好的地理位置,以及政府部门的有力政策,因此在会展旅游方面存在着巨大的潜力。本文主要结合义乌会展旅游发展的实际,对义乌市会展旅游现状进行SWOT分析,并对义乌会展旅游现状中存在的一些不足和偏差提出了相关的对策,希望能够起到借鉴的作用。
Exhibition development in our country is relatively late, although only 20 years of history, but has maintained a high speed, and by virtue of the exhibition industry itself a huge leading role in our economic arena playing an increasingly important role. MICE, however, has become the focus of attention under the new situation with its unique multiple advantages such as its great economic power. The development of MICE tourism in our country is a new mode of tourism development combining exhibition industry and tourism. Yiwu this young exhibition city, although the development of convention and exhibition tourism started late, the scale of the exhibition still needs to be improved, the visibility of the exhibition is not high, but due to its superior economic environment, a good geographical location, and strong government departments policy, so MICE There is huge potential in this area. This paper mainly combines the actual development of MICE tourism in Yiwu, SWOT analysis on the status quo of MICE tourism in Yiwu, and puts forward some countermeasures to some existing problems in the current status of MICE tourism in Yiwu. I hope it can play a reference role.