互联网对新闻业的影响已经持续数十年,尤其是近年来社交媒体的兴起,重新建构着传统媒体对于新闻生产的模式。但是回顾过去几年,不论是互联网技术还是新媒体的发展,主要走“业余包围专业”的路线,即运用UGC的思路,调动传统媒体之外的力量,特别是用户的力量,通过非专业群体进行内容生产与传播,逐渐改变传播模式和传播渠道,传媒机构本身新闻生产模式的变化其实是有限的,即使传统媒体不断开发新媒体产品或者探索新媒体生产方式,比如融合 The impact of the Internet on journalism has been going on for decades, especially in recent years when the rise of social media has rebuilt the traditional media model of news production. However, in retrospect over the past few years, whether it is the development of Internet technology or new media, it is mainly based on the line of “amateur surrounded by professionals”, that is, using the idea of ​​UGC to mobilize the power beyond traditional media, especially the power of users. Professional groups for content production and dissemination, and gradually change the mode of dissemination and communication channels, media agencies themselves news production model changes are actually limited, even if the traditional media continue to develop new media products or explore new media production methods, such as integration