新媒体环境下,树立一个良好的企业形象尤为重要。新媒体的不断发展,可以对企业形象有助推作用,但如果利用不正确,也对企业形象的树立有阻碍作用。文章通过对新媒体环境下企业形象的树立进行研究,分析新媒体形式下企业形象树立所面临的机遇与挑战,并提出一些可行性建议。 Under the new media environment, it is particularly important to establish a good corporate image. The continuous development of new media can help promote the corporate image, but if the use is not correct, it also hinders the establishment of corporate image. By studying the establishment of corporate image in the new media environment, the article analyzes the opportunities and challenges faced by the corporate image under the new media and puts forward some feasible suggestions.