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刚创业时,雷士有上万个竞争对手。看到灯具从厂家到终端客户的差价非常大,创始人决定由其他厂家代工产品,自己全力发展加盟店。对加盟店,雷士不但不收加盟费,反而倒贴三万元帮其装修开业(但第一单进货不少于10万元),一年内开300家店。然后又选择当地最好的加盟商,担任区域运营中心的总经理,构建了既内又外的交易结构(请注意)。总部让出大部分利润给运营中心,自己专心做好研发、品牌、客户等。八年成为行业老大。
Just started, NVC has tens of thousands of competitors. See the lamp from the manufacturer to the end customer is very large difference, the founders decided by other manufacturers foundry products, their full development franchise. For franchisees, NVC not only does not accept the initial fee, but 30,000 inverted paste to help decorate its opening (but not less than the first single purchase of 100,000 yuan), a year to open 300 stores. Then choose the best local franchisee as the regional operations center general manager, built both inside and outside the transaction structure (Note). Headquarters to give up most of the profits to the operation center, concentrate on doing research and development, brand, customer and so on. Eight years to become the industry leader.