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2013年9月,习近平主席提出的“丝绸之路经济带”的战略构想,为连云港带来了前所未有的机遇和挑战,连云港在“丝绸之路经济带”中有着独一无二的地理区位优势,被国家定位为“丝绸之路经济带海陆交汇枢纽”。“新丝路”战略的提出,使连云港的目标市场更为广阔而复杂,连云港迫切需要从“新丝路”战略视角下深入分析其目标市场,明确其目标市场营销的目标和重点,并制定相应的目标市场策略。
In September 2013, Chairman Xi Jinping put forward the strategic concept of “Silk Road Economic Belt”, bringing unprecedented opportunities and challenges to Lianyungang. Lianyungang has a unique geographical location in the “Silk Road Economic Belt.” Advantage, by the country as “the Silk Road Economic Belt junction”. Lianyungang urgently needs to analyze its target market from the strategic perspective of “new Silk Road”, clarify the target and key points of its target marketing and formulate its own target market, and make the target market of Lianyungang broader and more complex. The corresponding target market strategy.