2006年,基金凭借其良好的业绩,在投资领域内大大地火了一把,成为媒体热议的话题,明星基金经理也一度成为投资者强力追捧的对象。作为社会财富主要拥有者的高收入群体,其投资行为一直起到社会投资风向标的作用,那么,他们在基金投资方面有哪些表现?他们的投资行为有什么样的特点?未来投资意向如何?受招商银行委托,零点研究咨询集团于2007年1月-2月在北京、上海、广州、成都、武汉、西安和沈阳7个城市,针对965个高收入者进行了问卷调查,结果显示:有近一半的高收入者都购买过基金,其中88.9%的人手中一般握有1-3只基金品种,基金已跃升至高收入者最钟爱的投资品的第三位,备受高收入人群青睐;2006年,基金占高收入人群个人资产的比重超过一成,对高 In 2006, with its good performance, the fund was greatly burned in the field of investment and became a hot topic in the media. The star fund manager also became a target strongly sought after by investors. As a high-income group that is the main owner of social wealth, their investment behavior has always played the role of social investment vane. What are their performances in fund investment? What are their investment behaviors? What are their future investment intentions? China Merchants Bank commissioned Zero Research and Consulting Group to conduct a survey on 965 high-income earners in seven cities of Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Xi’an and Shenyang in January-February 2007 and found that there is a near Half of the high-income earners bought the fund, of which 88.9% held 1-3 funds in general and the fund had jumped to the third place among high-income earners’ favorite investment products, attracting high-income earners. 2006 In the year, the fund accounted for more than 10% of the personal assets of the high-income groups