目前农药买方市场已在我国形成已经是不争的事实,产品过剩,同质化非常严重,市场营销成为企业各项工作的重中之重。在激烈的市场竞争中,制定切实可行的市场营销策略,已成为小型农化企业面临的首要问题。对于综合实力有限的小型农化企业来说,营销战略的选择事关生死存亡。小型农 At present, the pesticide buyer’s market has become an indisputable fact in our country. With excess product and homogenization, marketing becomes the top priority of all the enterprises. In the fierce market competition, the development of practical marketing strategy has become the primary problem facing small-scale agro-chemical enterprises. For small agribusiness with limited comprehensive strength, the choice of marketing strategy is a matter of life and death. Small farmers