论文部分内容阅读
对王一飞的采访是从这样的一个话题开始的:内容的收视率与广告的到达率之间的严重分离。正如笔者在应湖南卫视2011年第一期《快乐传播》之约所撰写的《如何评价湖南卫视的传播价值》一文中所阐述的那样:这已经成为中国广告界、营销界都必须承认,必须直面的一道发展命题。因为,这直接影响到媒介市场价值中最后的一项,即行销力价值。这也必将会被越来多
An interview with Wang Yifei starts from a topic that is a serious separation between content ratings and ad reach. As I elaborated in “How to Evaluate the Transmission Value of Hunan Satellite TV” written by Hunan Satellite TV in the first issue of “Happy Communication” in 2011: This has become the advertising field in China. The marketing community must recognize that it is imperative Facing the development of a proposition. Because, this directly affects the media market value of the last one, that is, the value of marketing force. This will certainly be more and more