新华百货女装部经理王嘉琳认为深圳品牌企业对市场的掌控较为准确:“企业经营者深知,如果对商业大环境的需求信息不了解,则不可能经营好品牌。深圳女装根据南北方的差异特点、不同城市对货品的需求、商场客流定位的不同,设计出多元化风格的女装迎合各个年龄层、各个消费层的女性。” Xinhua Department Store Women’s Department Manager Wang Jialin believes that Shenzhen brand enterprises have more accurate control over the market: “Corporate managers are fully aware that if they do not understand the needs of the business environment, they can’t manage a good brand. Shenzhen women’s clothing varies according to the North and the South. Characteristics, different cities’ demand for goods, and different positioning of customers’ flow in the shopping mall, designing a diversified style of women’s clothing to cater to women of all ages and all levels of consumption.”