略论企业形象李田企业形象是一个综合概念，它是由众多具体要素构成的。一个企业的形象可以分解为产品形象，员工形象和环境形象。产品形象即产品的质量，设计，外形，材料，商标，名称和包装等给人的整体印象。一般来说，公众对于企业的印象的形成，是从对企业的产品和服... About corporate image Li Tian corporate image is a comprehensive concept, it is composed of many specific elements. The image of a company can be broken down into product image, employee image and environmental image. The image of a product is the overall impression of the product, such as its quality, design, appearance, material, trademark, name, and packaging. In general, the public’s impression of the company is formed from the products and services of the company...