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在日益激烈的市场竞争中,越来越多企业开始逐渐注重树立自己的品牌与形象,广告设计成为热门职业之一,电脑艺术设计人才的需求量增长。现在,除了一些美术专业院校设立了设计专业之外,很多职业技术院校也开设了电脑艺术设计专业。大部分职业院校在开设设计软件课程的同时也开设了一定课时的美术类课程。但是,高职院校的学生有其自身的特殊性,并对美术课程的开设存在不理解的现象。如何让学生理解美术类课程设置的合理性和必要性,打消学生对美术课程学习的顾虑,使学生接受并认真学习美术基础课程,不仅会直接影响到学生的学习效果,也会影响到他们将来的就业情况。
In the increasingly fierce market competition, more and more enterprises begin to pay more attention to setting up their own brand and image. Advertising design has become one of the hot jobs, and the demand of computer art and design talents has increased. Nowadays, in addition to the design majors set up by some fine arts colleges and universities, many vocational and technical colleges also have the specialty of computer art and design. Most professional colleges and universities in the design of software courses at the same time also opened a certain class of art courses. However, students in higher vocational colleges have their own particularity and do not understand the opening of fine arts courses. How to make students understand the rationality and necessity of setting art courses and dispel students’ concerns about fine arts courses so that students can accept and seriously study art basic courses will not only directly affect their learning but also affect their future The employment situation.