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一、网络游戏产业生存态势及评析(一)国际网络游戏产业生存及发展态势观照自90年代以来,全球网游产业迅速发展(见图1)。网游产业已跻身当今最为重要的娱乐产业,并显示出巨大的市场潜力。从国际网络游戏产业的发展现状来看,全球网络游戏市场规模逐年呈现明显的上升趋势,而玩家线上交易规模从2003年到2007年四年的时间,市场规模就翻三番之多,而且预计在2010年将突破百亿美元大关。就以日韩来说,日本网络游戏产业增长速度高达64%;而韩国数字娱乐产业增长率年均高达40%,并创造出
I. Survival and Evaluation of Online Game Industry (I) Survival and Development of International Online Game Industry Since the 90’s, the global online game industry has developed rapidly (see Figure 1). Online games industry has been among the most important entertainment industry today, and shows great market potential. Judging from the status quo of the development of the international online game industry, the scale of the global online game market shows a clear upward trend year by year. While the online transaction size of players has quadrupled in size from 2003 to 2007, Expected in 2010 will exceed 10 billion US dollars mark. As for Japan and South Korea, Japan’s online game industry grew at a rate of 64%; while the Korean digital entertainment industry grew at an average annual rate of 40% and created