低成本营销,就是在充分考虑和规避市场风险的前提下,以最经济、最合理的投入,实现市场最大化的利益回报,这就需要企业能集中自身现有的资源,洞悉市场发展规律,针对消费文化的多元格局,审时度势走出一条细分化、差异化道路。同 Low-cost marketing, is to give full consideration to and avoid market risk under the premise of the most economical and most reasonable investment to maximize the benefits of the market return, which requires companies to focus on their existing resources, insight into the law of market development, In view of the pluralistic pattern of consumer culture, the trend of judging the situation has stepped out of a subdivision and differentiation path. with