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真实地记录了近十年乃至三十年来的中国广告发展与生态,深度探索当下及未来广告发展的前路与可能中国4A已死?传统广告已死?移动互联时代,广告行业如何应对变革与挑战?营销与传播,又有哪些新的机会与可能?面对当下全新的广告生态,广告人、广告公司何去何从?——中信出版社《广告的超越——中国4A十年蓝皮书》,由业界和学界扛鼎人物联手打造,真实地记录了近十年乃至三十年来的中
Truly recorded the development and ecology of advertising in China in recent 10 or even 30 years, and deeply explored the present and future ad development in the future and possible China 4A dead? Traditional advertising is dead? In the era of mobile Internet, how should the advertising industry cope with change and Challenges? Marketing and Communication, what new opportunities and possibilities? Facing the current new advertising ecology, advertising, advertising company go from here? - CITIC Press “Advertising Beyond - China 4A Ten Years Blue Book” by the industry And academia carry Ding people together to create, a true record of nearly 10 years or even 30 years