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产品差异带来相关产品市场界定的困难。美国界定相关市场的合理替代性原则以及需求交叉弹性标准被广泛适用,但案例法反映,适用的结果大相径庭。这些原则和标准成为法院任意使用的工具。美国1992年《横向合并指南》的相关市场界定标准和方法虽然将重点放在对市场力量的评估,但仍然只将分析集中在最接近的替代品之中,使得相关市场划定趋于狭小,从而导致高估市场力量的结果。中国在借鉴中要结合自己的司法实情作出务实选择。
Differences in product bring about the difficulties defined by the relevant product market. The United States defines the principle of a reasonable alternative to the relevant market and the criteria for cross-elasticity of demand are widely applied, but the case law reflects the very different results. These principles and standards are used arbitrarily by courts. Relevant market-defining standards and approaches of the 1992 United States Horizontal Marriage Guideline, while focusing on the assessment of market forces, focus only on the closest alternatives and narrow the delineation of relevant markets, Leading to the overestimation of the result of market forces. China should draw practical suggestions on the basis of its own judiciary.