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当一个楼盘基本竣工后,住户入住前,标识标牌便开始“粉墨登场”。走进杭州的老小区,会发现社区标识牌寥寥无几,即使有的也是设计简单、色彩单调。可是一走进新小区,会发现社区标识一家比一家新颖、独特、漂亮。杭州的开发商已经越来越重视社区标识带来的文化、商业效应,有的开发商甚至不惜重金请知名标识设计公司进行设计,比如杭州滨江房产,专门请了国内数一数二的深圳西利标识制作公司为其金色家园设计社区标识。
When a real estate basically completed, before the tenants stay, logo signs began to “come on stage.” Into the old district of Hangzhou, will find very few community signage, even if some are simple to design, monotonous color. However, as soon as you walk into a new district, you will find a new, unique and beautiful community logo. Developers in Hangzhou have paid more and more attention to the cultural and commercial effects brought by community logos. Some developers have even paid big bucks to design well-known logo design companies. For example, Riverside Real Estate in Hangzhou has invited one of the largest Shenzhen Xili logo production companies Design community logo for its golden homeland.