如今,办报人谁都想提高发行量,抢占市场先机。但如何把报纸办得精彩,符合消费者的口味,让他们心甘情愿多买你的报纸呢?笔者以为,抓市场“卖点”是提高报纸竞争力的重要因素之一。《北京青年报》在20世纪90年代初,还是一份很不起眼的报纸,然而由一批有着敏锐市场眼光和较高知识素养的新锐执掌北青报后,通过短短数年的市场摸爬打拼,如今北青报不但打造出一个响亮的品牌,而且去年其广告刊登金额在全国纸媒体中已跃升三甲。无论是编报人,还是读者都觉得北青 Nowadays, everyone who wants to improve the circulation of newspapers, seize the market opportunities. But how to make the newspaper wonderful, in line with consumer tastes, so that they are more willing to buy your newspaper? The author believes that the market “selling point” is one of the important factors to improve the competitiveness of the newspaper. In the early 1990s, “Beijing Youth Daily” was still a humble newspaper. However, after a group of sharp new-style newspapers with keen market insight and high knowledge and literacy took control of Beiqing Daily, Climbing hard, now not only to create a Beiqing Bao a resounding brand, and last year its advertising amount jumped in the national paper media in the top three. Both compilers, or readers feel North Green