名牌(或品牌)是企业拥有的最大无形资产,是增加企业收入的核心要素,是市场竞争的优势代表,是创造健康社会、健康经济和健康消费的源泉。一句话,名牌(或品牌)现已成为市场经济社会的中心。当今的市场竞争越来越表现为品牌的竞争、名牌的竞争。培植名牌、发展名牌和壮大名牌是众多的企业和企业家追求的首要目标和重要战略措施。因为,名牌创红之后,就具备了超商品的价值,就能成为一种精神,一种时尚,甚至是一种神话,给拥有者带来丰厚的利润。正如有位知名企业家所说:“创一个名牌,带一片产业,兴一地经济,富一方百姓。”企业要想在世界经济自由化、贸易全球 Name brand (or brand) is the largest intangible asset owned by an enterprise. It is a core element in increasing corporate income and an advantageous representative of market competition. It is also a source of healthy society, healthy economy and healthy consumption. In short, brand name (or brand) has become the center of market economy and society. Today's market competition is more and more manifested in the brand competition, brand competition. Cultivating brand names, developing brand names and strengthening brand names are the primary goals and important strategic measures pursued by numerous enterprises and entrepreneurs. Because brand-name after the red, with the super-commodity value, can become a kind of spirit, a fashion, or even a myth, to the owner to bring huge profits. Just as one well-known entrepreneur put it: “Creating a brand name, bringing an industry, boosting the economy and enriching the people on the one side.” "If a company wants to liberalize the world economy and trade globally