电视台是以节目为基本单位组织传播的。传播者在节目的生产制作和传播中,都把传播价值的高低作为衡量取舍的主导思想,把取得较高的传播价值作为追求的目标。那么,什么是电视节目的传播价值呢?我们认为,电视节目的传播价值,就是电视节目传播所产生的社会效益,这也是衡量 Television stations are organized by program as the basic unit. In the production and dissemination of programs, the communicators regard the value of communication as the dominant measure of choice and regard the attainment of higher values ​​of communication as their goal. So, what is the value of the spread of television programs? In our opinion, the value of television programs is the social benefit of television programs, which is also a measure of