论文部分内容阅读
传媒发展的历史证明,在媒体的成长历程中,特别是在市场价值的体现过程中,一直以来,无论是在经营资本的支持上,还是在市场风险的分担上;无论是在消费数据的提供上,还是专业服务的保证上……广告代理公司都为媒体从传播力价值走向影响力价值,最终再升华至行销力价值起到了不可替代和毋容置疑的引领和推动作用。这一点早已获得了行业和产业的认识、认知、认可和认定。
The history of media development proves that in the process of media’s growth, especially in the process of reflecting the market value, it has been always supported by the operating capital and the market risk sharing. Whether in the provision of consumer data On the guarantee of professional services ...... Advertising agency for the media from the spread of value to influence the value of the value of the final sublimation to the value of marketing has played an irreplaceable and indisputable leading and promoting role. This has long been recognized by the industry and industry, recognition, recognition and recognition.