2015年出版界出现了成人涂色书出版热现象,这主要是读图时代都市人群解压的精神需求加之出版机构出色的营销策略和社交媒体推波助澜而引发的。但存在着盲目跟风、原创匮乏、质量不高等弊端,亟须确立成人涂色书完善的评价准入机制,并大力提升翻译水平和挖掘作者资源,通过扶植原创精品、拓展出版品种、创建图书品牌等策略来保证这股出版热潮的持续健康发展。 In 2015, there was a hot phenomenon of adult coloring book publication in the publishing industry. This was mainly caused by the demand of the decompression spirit of the urban population in the era of illustration and the excellent marketing strategy of the publishing agencies and the social media. However, there are blindly follow the trend, the lack of original, the quality is not high and other disadvantages, it is imperative to establish a perfect adult coloring book evaluation access mechanism, and greatly enhance the level of translation and mining resources of the author, through the cultivation of original products, expand the variety of publications, create a book brand And other strategies to ensure the continued healthy development of this publishing boom.