微博是近几年新兴社化会媒体的一种,由于其分享性和互动性,得到越来越多的关注和应用。企业也在微博热潮下发现新的营销平台,纷纷开展企业微博营销。然而,目前国内除少数企业微博运营比较成功外,多数仍处于初级阶段。这篇文章对目前企业微博营销广泛存在的误区进行了分析,并对如何规划成功的企业微博营销及实施进行了探讨。 Weibo is a kind of media of Xinhua News Agency in recent years. Due to its sharing and interaction, weibo has got more and more attention and application. Businesses are also finding a new marketing platform in the boom of microblogging, have launched microblogging marketing. However, at present, except for the successful operation of the microblogging operations of a few enterprises in China, most are still in their infancy. This article analyzes the widespread misunderstandings of current microblogging marketing and discusses how to plan the successful marketing and implementation of microblogging.