倡导品牌的力量而不是过于提升互联网作为营销工具的实际价值,有文化的品牌才有实力进行有内容的活动营销而不是无的放矢,并能借此完成在这个领域里的高端化推进,在这里,蒙娜丽莎的活动营销毫无疑问是走在了一条自己擅长的正确道路上。活动营销是品牌进行营销最重要的营销手段之一,策划得力、执行到位的活动营销对品牌推广的意义十分重大,在当今产品渠道和销售终端被互联网极度冲击的市场态势下,与消费者的直接互动,通过活动营销拉动、 Advocacy of brand strength rather than too much to improve the Internet as a marketing tool, the actual value of the cultural brand has the strength to carry out content marketing activities rather than targeted, and to take to complete high-end in this area to promote, here, Mona Lisa’s campaign marketing is undoubtedly walking on the right path of its own. Campaign marketing is one of the most important brand marketing tools for marketing, planning effective execution of the event marketing is of great significance to brand promotion in today’s product distribution channels and sales terminals are extremely under the impact of the Internet market situation, and consumers Direct interaction, driven by event marketing,