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汉字是中国千年文明的重要组成部分,也是中国与世界沟通的重要桥梁与纽带。标志是一种精练的图形语言,是企业获取社会认同、传递精神文化信息的重要媒介。这种与汉字极其相似的特性,使我们很容易地将二者联系在一起。文章从汉字化标志的优势与价值及发展前景两部分进行阐述,力求为中国标志设计探寻一条民族的、可持续发展的道路。随着中国经济的发展与国际地位的提升,汉字化标志定会以其独有的魅力在国际交流中占据重要位置。
Chinese characters are an important part of China’s millennium civilization and an important bridge and link between China and the world. Mark is a concise graphical language, is an important medium for enterprises to obtain social recognition, transmission of spiritual and cultural information. This very similar character with Chinese characters, so that we can easily link the two together. The article elaborates from the advantages and the value of the Chinese characterization sign and its development prospect, and strives to explore a national road of sustainable development for the Chinese sign design. With the development of China’s economy and the promotion of its international status, the Chinese characterization signage will occupy an important position in international exchange with its unique charm.