文化搭好台,品牌才能唱好戏,产品才能热起来。这就是百年汽车品牌“先卖价值后卖产品”的奥妙每个观众对车展都有不同看法。对老司机而言,现在的车展越来越寡味。本届上海车展让人乏味,恰不是因无裸模、网红。这场展示品牌和形象、比拼实力和文化的顶级豪展,虽有一波明星、大腕前来站台助阵,话题、炒作、推广不乏炫目,但似乎与品牌、文化无关。 Good culture station, the brand can sing good show, the product can heat up. This is the mystery of a century-old car brand “selling products after selling value ” Each audience has a different view of the auto show. For the older drivers, the show is getting more and more oligarchic. This Shanghai auto show boring, precisely because no nude model, red net. This showcase brand and image, competition strength and culture of the top Haozhao, although a wave of stars, big names come to help out the platform, topics, speculation, promotion is no lack of dazzling, but it seems nothing to do with the brand, culture.