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新闻网站在报道重大主题方面尤显快捷、海量、互动的独特优势,已经成为重大主题宣传和应对突发事件不可缺少的工具。在重大主题宣传报道中,新闻网站要根据网络特点抓好新闻策划,拟定完整的报道计划,在规定主题下,充分发挥自身优势,大胆创新自选动作。要注重社会互动,强化受众参与性,让重大主题报道收到良好的社会效果。同时追求报道形态创新,调用文字、声音、视频、图像等多种形式进行连续的、全方位的、深入的报道,形成一套成熟的新闻表现方法。
The unique advantage of news websites in reporting major themes, their unique advantages of mass and interaction, has become an indispensable tool for major publicity and emergency response. In the major theme of the media coverage, the news website according to the characteristics of the network do a good job news planning, drafting a complete reporting plan, under the theme of the provisions, give full play to their own advantages and make bold innovations in the choice of action. We must pay attention to social interaction, strengthen the participation of the audience, so that major themes reported good social effects. At the same time, it pursues the innovation of report forms, calls on continuous, comprehensive and in-depth reports in various forms such as words, voices, videos and images to form a set of mature methods of expressing news.