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2014年6月12日,由中国航天科技集团公司经济合作部举办,中国航天系统科学与工程研究院(系统院)承办的集团公司品牌建设与管理工作宣贯会顺利召开。雷凡培董事长寄语此次会议“树立航天品牌形象,开启发展崭新征程”。会议邀请了国资委《关于加强中央企业品牌建设的指导意见》的主要起草人王永,中国传媒大学BBI商务品牌战略研究所副所长张译文进行相关政策、品牌建设理论与实践的演讲。中国航天科技集团公司经济合作部谢云副部长、张郁处长,系统院刘建军副院长、系统院一所石卫平
On June 12, 2014, the Publicity Meeting of Brand Construction and Management of the Group Company hosted by China Aerospace Science and Engineering Institute (System Institute) was held successfully by the Ministry of Economic Cooperation of China Aerospace Science and Technology Corporation. Leifan Pei chairman of the message “the establishment of aerospace brand image, open a new journey of development.” The meeting invited Wang Yong, the main drafter of SASAC’s Guiding Opinions on Strengthening the Brand Building of Central Enterprises, and Zhang Yvwen, deputy director of BBI Business Brand Strategy Institute of Communication University of China, to give speeches on relevant policies and brand building theories and practices. Xie Yun, Vice Minister of Economic Cooperation Department of China Aerospace Science and Technology Corporation, Director Zhang Yu, Vice President Liu Jianjun of the System Institute, Shi Weiping,