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流行歌曲是当今世界上流行最快的文化。一首好的歌曲,几乎一夜之间就可以在社会上流行。翁倩玉一曲《爱的奉献》让国人充分领略了正大集团的企业理念精神和文化内涵。景岗山一句“我的眼里只有你”使娃哈哈集团产品形象很快随着歌曲的流行广为传播。音乐和歌曲应用于广告行为,具有容易记忆、印象强烈、反复传播、范围广泛、个性鲜明等特点。流行歌曲作为一种全新的广告形式,已经引起各方面的广泛注意。
Popular songs are the most popular culture in the world today. A good song can be popular in society almost overnight. Weng Qianyu’s song “Love’s Devotion” allows the Chinese people to fully appreciate the Zhengda Group’s corporate philosophy and cultural connotation. Jing Gangshan’s phrase “I only have eyes in you” makes the Wahaha Group’s product image quickly spread with the popularity of songs. Music and songs are applied to advertising behaviors and are characterized by easy memory, strong impression, repeated transmission, wide range, and distinct personality. As a brand-new form of advertising, popular songs have attracted wide attention from various parties.