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O2O架构下的营销模式,密切衔接起了线上和线下的联系;通过微信平台这一O2O工具,烟草公司和工业企业可以直接面向消费者,进行宣传、促销、沟通、咨询、调查及评价等活动,从而提高把握市场的能力,推动烟草市场化取向改革进程。
O2O architecture, closely linked online and offline links; through the WeChat platform O2O tools, tobacco companies and industrial enterprises can be directly for consumers, publicity, promotion, communication, consulting, investigation and evaluation And other activities, so as to enhance their ability to grasp the market and promote the process of tobacco market orientation reform.