一、产品的整体概念产品就象生命中不可缺少的水与空气一样,与我们现代的生活已经无法分割,它使我们的生活变得丰富多彩且变化无穷。随着经济的发展,现代市场营销中的产品早已不仅仅指具有某种一定物质形态和用途的物体。产品已被归结为人们通过交换而得到的需求的满足。归结为消费者或用户期求的实际利益,指提供给市场,用于满足人们某种欲望和需要的任何事物,包括实物、服务、场所、地点、组织、人员、思想、创意和观念等。从内涵 First, the overall concept of products Like life indispensable to water and air, and our modern life has been inseparable, it makes our lives rich and varied and endless. With the development of economy, the products in modern marketing have long been not only referring to objects with certain kinds of material forms and uses. Products have been attributed to the satisfaction of people’s needs through exchange. Attributed to the actual interests of consumers or users seeking, refers to the market, for the satisfaction of a certain desire and the needs of anything, including the physical, service, place, location, organization, personnel, ideas, ideas and ideas. From the meaning