最近与湖南一地级市委宣传部长聊天,对于今天媒体的走向,基层主管部门也一直在思考:如何最大化地发挥媒体的宣传引导功能?如何让媒体在重大时政报道中做出特色,做出让党委政府和民众都喜闻乐见的报道?这次交流让我重新思考媒体的本来属性和特点。媒体兼有宣传报道和舆论监督 Recently, I talked with the propaganda minister of a prefecture-level municipal government in Hunan. Regarding the trend of today’s media, the grass-roots authorities have been thinking about how to give full play to the media’s propaganda and guidance functions and how to make the media distinctive in major current affairs reports. Let the party committees and governments and the public are loved by the report? This exchange allows me to re-think the media’s original attributes and characteristics. Media coverage of both public opinion and media