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本文认为台商到福建投资开发茶叶 ,有经济、地理及人文方面的原因。台商投资重心在闽南 ,特别是安溪 ;投资方向有观光茶园 ,种植与加工及茶叶深加工与系列产品开发。台商企业的经营方式主要有自产自销型、自产兼收购型、纯收购型及加工与经营机械结合型。其经济效益与从业基础、经营管理水平有关。台资在福建投资茶业推动了福建茶叶发展 ,具体表现在促进了大陆制茶机械改进 ,促进乌龙茶制作工艺的改革 ,促进茶叶销售 ,也促进大陆茶叶经营观念的改变。
This article believes that Taiwanese businessmen investing in Fujian to develop tea have economic, geographical, and humanistic reasons. The focus of Taiwanese investment is in southern Yunnan, especially in Anxi. The direction of investment includes sightseeing tea plantations, planting and processing, and deep processing of tea products and serial product development. The business methods of Taiwanese companies are mainly self-produced and self-selling, self-produced and acquired, pure-purchased, and combined processing and operating machinery. The economic benefits are related to the basics of the profession and the level of management. Taiwan-funded investment in Fujian tea industry has promoted the development of Fujian tea. The concrete manifestation is that it has promoted the improvement of mainland tea-making machinery, promoted the reform of Oolong tea production technology, promoted tea sales, and promoted the change of the concept of mainland tea business.