近年来,陕西关中方言在电影电视剧中出现的频率逐年增高,正形成一种流行,而且这种流行还在进一步扩大和蔓延。流行本身即为一种传播现象,本文就尝试从传播学角度对该流行形成和普及的原因进行解读。 In recent years, the frequency of Shaanxi Guanzhong dialect appearing in film and television series has been increasing year by year, which is forming a kind of popularity, and the popularity is still expanding and spreading further. Popularity itself is a phenomenon of communication, this article attempts to interpret the causes of the popularization and popularization from the perspective of communication.