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电视台播放电视剧时,总是在每集中多次插播广告,观众看电视的兴头常常被打断。后来电视剧中插播广告的时间越来越长,以致有观众嘲笑说:“这不是电视剧插播广告,而是广告插播电视剧。”有鉴于此,2011年,国家广电总局要求全国各地电视台不得在电视剧中插播广告。有专家指出,这项规定保护了消费者观看剧情的完整性,在一定程度上提升了电视台的公共服务水平。可是,插播广告被禁就真的好吗?
When a TV station plays a TV series, it always broadcasts advertisements repeatedly in each episode, and the audience’s interest in watching TV is often interrupted. Later, the time for TV commercials to be commercialized was longer and longer. As a result, some viewers laughed and said: “This is not a commercial for commercials, but an advertisement for commercials.” In view of this, in 1993, the State Administration of Radio, Film and Television requested television stations all over the country TV spots in advertising. Some experts pointed out that this provision protects the consumers watch the integrity of the plot, to a certain extent, enhance the level of public service of television stations. However, the ban is really good on in-air commercials?