多媒体时代的到来,为传统出版带来了巨大冲击。杂志书MOOK是传统出版应对多媒体时代的对策之一,然而,Mook出版形式的诞生,在为人们带来全新阅读感受的同时,也带来了不少新的困惑及问题,引起了人们的广泛关注与争议。文章以Mook的发展现状为切入点,详细分析我国Mook的发展桎梏与瓶颈,从中探寻Mook的繁荣策略,为Mook的未来发展提供合理的理论依据。 The arrival of the multimedia era has brought a huge impact on traditional publishing. Magazine book MOOK is one of the countermeasures of the traditional publishing and multimedia era. However, the birth of Mook publishing form brought new reading feeling to people as well as many new puzzles and problems that caused people’s widespread Concerns and controversies. The article takes Mook’s development status as a starting point, analyzes in detail Mook’s development and bottleneck in China, explores Mook’s prosperity strategy and provides a reasonable theoretical basis for Mook’s future development.